Believe in influence of colors? Marketing has long used so-called color psychology in an attempt to influence consumer decision-making. On the other hand, knowing what each of them represents can help us have a different relationship with them. It is very common that every person has their own favorite color. So much so that more than half of consumers decide on a product, especially in the fashion sector, only if it is in their favorite colour.
If this concern exists when it comes to dressing, even more so when it comes to choosing the tones that will make up the walls and decorate homes.
Are you moving or redecorating your house or apartment? Discover the meaning of the main colors and how they influence the environment and people’s mood.
The influence of colors in the residential environment
The house is a true refuge. In it we rest, store our things and create a lifestyle. Therefore, nothing more right than keeping it as pleasant as possible.
OR impact of colors on decoration It can be instrumental in ensuring so-called tranquility, but it is necessary to understand how each of them influences certain environments before starting to paint the walls.
We begin to learn about the influence of colors by the primary elements.
Blue
Commonly, the blue is associated with moods and sensations such as happiness, trust, imagination and harmony. In fact, the relationship between the color and the latter sensation is so evident that it has become the main element of the flags of the European Union and the United Nations.
Here’s a fun fact: a few decades ago, the sky blue it was considered feminine, as it represented the tranquility of the sky and the clothes of the Virgin Mary. On the other hand, pink was a masculine color, as it is similar to red, a great symbol of war, power and vigor.
Due to the modern attribution of tranquility given to the color, it is very suitable bedroom, living room, office and residential facade.
Red
Red is considered the most vivid and present color, as well as being one of the oldest pigments used by man.
In both religion and politics, red symbolized power and war. In the Middle Ages it began to have a pejorative meaning, indicating death and sin. Today the color represents love, luxury, Christmas and the parties.
Red is a color to be used with caution in decoration. In kitchens and living rooms it can be used as part of the decoration.
Yellow
Vincent Van Gogh had a special affection for color. Here’s how he describes it in a letter to his sister: “Now we have beautiful heat… The sun, a light which, for want of a better word, I can call yellow, bright yellow, pale gold. How beautiful yellow is!”
The definition of the famous artist embodies everything we attribute best to yellow: kindness, spontaneity, joy, warmth and fun. For your optimism, Yellow is the ideal color for bedrooms, especially for newborns.
The influence of secondary colors
The influence of secondary colors, combinations generated by primary colors, also stands out.
Green
Above all, it symbolizes health and nature. It also refers to sustainability, diversity, harmony, youth and fertility
Orange
Energy might be the first meaning that comes to mind when we think of color. It also transmits creativity, enthusiasm and stimuli, such as hunger.
Viola
Purple represents beauty, royalty and intelligence. It is usually related to creativity and problem solving.
Black, gray and white
The so-called achromatic tones, black, gray and white, also have their meaning.
Therefore
Very linked to mystery, the night, melancholy and sadness.
Grey
The middle tone refers to wisdom, boredom, sobriety and sadness.
Pack
Relating to purity, innocence, peace and divinity.
Are you renovating your home or thinking of moving house? Have fun and start new with colors that make sense for you and your family.
It is worth mentioning that the influence of colors is not limited to residential environmentsyou can also use colors to make your office more beautiful!
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